First let me say thank you to Riku Campo. For the ladies out there who embrace this demographic, this is definitely a go to for everything for your skin. First thing that stands out is that beautiful, vibrant photo of these lovely ladies. I'm not really a fan of the color red but it works very well to bring out the beauty of these ladies.

Something that is so important is that beauty is not what is defined by magazines, television and alike. Real women walk past you everyday and is always such a subjective topic. As we have been programmed as a culture to find flaws in this demographic, I applaud books like this who highlight the perfections of timeless, elegant women whose beauty like fine wine has aged beautifully.

I Am Beauty by Riko Campo, is inspired by mother to embrace the women who we don't get to see too often if ever in the spotlight. These are the women that surround you and including yourself possibly. Through tutorials along with incorporation from his makeup expertise and relevant experts, we get wonderful tips on skincare, tools to use, makeup and other stylish how tips to bring out the best of you. The book also highlights a handful of women with conversations and makeovers that include tips and advice. This is such a wonderful book to have for the gals 40 and above.

I'd also like to mention the awesome photography of these women in the book. Samantha Rapp brings a story to each picture that makes you want to learn more about them. Not only are these women beautiful but it I hope inspires confidence for those who don't feel beautiful to show you are. I can't say enough as well as how awesome the makeup is on these women. I wish I could have Riku on speed dial.

Overall, this book is such a gem that gives you so much information and insight on skin care, maintenance and getting all dolled up. I definitely took notes, especially in the skin routines and makeup. I really enjoyed the breakdown and picked up some great tips on what to do and not. As with many books out there, inclusion was the biggest highlight for me here. All women no matter what shade were featured so you can see someone similar to you to relate to. If you are a gal 40 and over, this is a must have to add to your beauty collection.

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