It is easier than ever to publish a book, but many authors find out too late about the actual work-the book marketing-that needs to be done to achieve sizable book sales. Instead of embracing the opportunities to promote their books, authors are intimidated and shut down. Those days are over. This is the book authors MUST HAVE to give their books the best chance to be seen and sold.

In this essential, easy-to-read, and easy-to-understand guide, the author will work through the graphs, examples, and exercises in the book and learn:

The fundamentals of book marketing: Message, Audience, and Hook
How the book marketing fundamentals effortlessly feed into every aspect of book marketing
The breadth of book marketing options and how book marketing works, with examples
How book distribution IS a crucial part of book marketing
To develop an elevator pitch and a formal pitch to media contacts
To develop with a doable book marketing plan
To develop media kit items for their book publicity efforts: Press Release, Author Bio, etc.
The types of book reviews and how to get them
To create a list of media contacts and how to use them
To organize their new entrepreneurial business as book marketer/author
Ideas to “shake their tree” to develop unique book marketing opportunities
To examine the best social media channels to promote their books
Where to put their book promotion dollars
Most importantly, authors will learn something priceless...the correct starting point!

Authors, You CAN do right by your book! Go on and reach the book buyers that you had in mind when wrote your treasured manuscript and Get Your Book Seen and Sold today.

Excerpt

Your Message

You Are Sharing What Your Audience Already Desires

Always remember that you are sharing a message that your audience already desires. You are not selling anything. The process of identifying your message is fun because you know your message better than anyone. You care about your message more than anyone. You needed to share your message so badly that you wrote a book! YOU are the person who will come up with the best ideas for sharing your message. YOU will know who and where to pitch your story. YOU are the one who cares the most, so you will be the one who will work the hardest. Once you start to get responses to your marketing and promotion efforts, you will love it and have fun. More ideas will flow. You will be on a roll, and there is nothing more fun than seeing your message out in the world.

Buy on Amazon | Bookshop.org

About the Author

Claudine Wolk and Julie Murkette are experienced in sharing their knowledge of the publishing industry to give books the BEST chance to be sold. Julie is the long-time owner of Satya House Publications, which published and marketed the award-winning I See the Sun series of books, among others. Claudine Wolk is a published author, journalist, podcast host and book marketing consultant. You can find her writing in her weekly newsletter on Substack: Get Your Book Seen and Sold. Her book, It Gets Easier and Other Lies We Tell New Mothers, (Harper Collins) is translated into three languages and was released as an audiobook (Nov. 2022).

Find Claudine online at:

Substack: https://ClaudineWolk.Substack.com

Website: ClaudineWolk.com

Instagram: @ClaudineWolk

Facebook: Facebook.com/ClaudineWolk

Twitter: @help4newmoms